Shopping for sex toys can be an uncomfortable experience. Whether you're a nervous beginner or someone who doesn't want to be shamed for a kink, heading to a sex shop may seem too intimidating.
Luckily, the internet offers online shops that take the in-person pressure out of shopping for sex toys, keeping your purchases completely private.
The only question left is where to shop for sex toys online.
Choosing which sites to trust can be a process. To help make your research easier, we sifted through the scams and skeezy sites and compiled a list of online sex stores you can trust.
These options offer everything from typical sex toys to BDSM tools and nerdy props that bring sex toys with a twist.
Keep reading to find out which shop best satisfies your needs.
Update 2023: I re-ranked the best sex toy online shops based on my recent experience. Lovehoney remains my favorite. Shevibe and Kinkly start to win my heart and I shop there more often during the last few months.
However, I took down two shops from the recommended list. One of them (name starts with P) started to have terrible after-service, and the other one (name starts with E) started to sell more and more cheesy and bad-quality sex toys.
1. Lovehoney: Most Friendly for International Shipping
First on the list, Lovehoney - my personal favorite!
This store has a more basic yet modern main page with a white and purple design that advertises categories like sex toys, sexy lingerie, better sex and bondage.
Their about section tells customers they are the "global leader in sexual happiness." They guarantee discreetness from shopping to doorstep, avoiding flashy packaging and instead delivering your goods in "boring brown boxes."
Lovehoney has a variety of price options, with average items ranging from $10 to $100. Standard shipping with the site is $9 or free with a $59.99 order. Quick shipping is also available.
Other fun additions on the site are the tabs labeled "position of the week" and "deal of the day," which provide handy tips and useful discounts.
In general, Lovehoney is the ideal shop for the person avoiding traditional sex shops because they want to maintain privacy.
The site's discreet mail policies deliver your products without alerting neighbors of their sexy secret contents.
Who should shop at Lovehoney? Lovehoney is great for International shoppers, especially if you are based in US, Canada, Australia, New Zealand, France, Spain, Germany, or EU in general.
Lovehoney has dedicated shops for each of these regions, which makes shipping fast and affordable (many times even for free)!
Below are the direct links to each specific shops:
My experience: I travel quite often and that's how I discovered Lovehoney. As mentioned, it is really friendly to international shoppers.
Other than that, I found they have many interesting yet affordable products, including their own brands such as "fifty shades of Grey" sex toys.
2. Adam & Eve: "America's #1 Trusted Source for Sex Toys"
Toned down from the first example, let's talk Adam & Eve. The main page of the site organizes categories for her, for him and for couples.
In addition, they show the hot picks and most wanted items among customers.
If you've heard of one online sex shop advertised in media, it's likely this one. After all, the site prides themselves on 10 million happy customers.
Their official slogan deems them "America's #1 Trusted Source for Sex Toys."
Being the approved one-stop shop, Adam & Eve offers toys that are $20 and others that are $250 for various needs and preferences.
Similar to Lovehoney, Adam & Eve emphasizes a strong dedication to discreet delivery and concealed packaging. Shipping charges are calculated during checkout.
Another unique quality about Adam & Eve is how accepted it is by influencers and the public.
Thankfully, this provides some extra cost-relief through discount code opportunities.
Who should shop at Adam & Eve? This is the best option for the average individual or couple looking for sex toys and lingerie. After all, it is a store with long history and you know you are getting high-quality products every time.
My experience: I've never ordered anything at Adam & Eve because I found the design of their site looks a bit old-fashion. But their price can be competitive for certain products.
3. Good Vibrators: A Classier Sex Shop
When it comes to the Good Vibrations site, the main page is clear, informative and doesn't give off a raunchy feel that other sex shops can.
Categories include titles like getting started, customer faves, best sellers and get off cheap.
Good Vibrations was started by a sex therapist, who wanted the focus of their company to be on promoting accurate sexual knowledge.
Items under $20 include products like feather ticklers and shaving cream for your down-there hair.
On the other hand, vibrators and wands with multiple settings quickly shoot above $100. Standard shipping is $6 or free on orders over $69.
Helpful how-to's on the site include blog posts like "Blowjob Basics" and "Anal Sex Intro."
In addition, to products and practice tips, the blog also offers proper cleaning techniques for your toys.
Who should shop at GoodVibrators.com? This site is good for the individual or couple who is new to experimenting or has a more traditional attitude when it comes to sex.
My experience: I like the fact that Goodvibe's site isn't as in-your-face with sexual images and gives a positive gender image.
I like brands such as Lelo, Fun Factory, Womanizer, Le wand and found some good discounts (from time to time) and good selections on this site. Oh, and this is one of the only sites that also sells online movies!
4. Babeland: Unique Selections for Unique Tastes
Babeland is a sex toy boutique that sells sex toys and pornographic movies (called BLMOVIES).
The founders believe that “sexually healthy people make the world a happier place”.
Compare to big sex toy stores such as Lovehoney, the collection of sex toys from Babeland is not as wide.
However, you will have a chance to discover brands and toys that are not easily found elsewhere.
If you are into Strap-Ons, this is definitely a shop to check! From harnesses to pegging to strap-on dildos, you can find a wide range of amazing collections at Babeland.
Who should shop at Babeland? This is ideal for adventurous shoppers. Other than naughty gadgets for clits, nipples, and G-spot; You can also discover a range of naughty toys for anal and penis. So, if you are passionate about trying some creative sex toys, this is a store to explore!
My experience: I’ve never shopped at Babeland myself, but my friends did. They feel relatively positive about their shopping experience. It is easy to make a purchase and this site accepts many ways for payment.
Toys arrived fast and discreetly. However, a friend of mine told me that the after-sales service after-sales is slow and not responsive (at least from her experience).
5. Betty’s Toy Box: Offers Quality Sex Toys For Every Body
Betty's Toy Box offers an affordable option, deeming itself a discount luxury sex toy shop.
The main page doesn't have a clear theme like some of the shops above. Instead, it advertises a mix of traditional sex toy options, more unique items like a lipstick vibrator and novelty dragon dildos similar to Geeky Sex Toys.
Also similar to Tantus, Betty's Toy Box puts a large emphasis on product materials and creating toys that are body-safe.
They offer a body-safe materials guide that breaks down what should and shouldn't be in your sex toy products.
Products range from around $20 to nearly $300 because of the site's diverse inventory.
Some of the higher priced items include gift sets and sex furniture. Betty's Toy Box offers free shipping on orders over $49 and all shippings are guaranteed to be discreet.
The quality that makes Betty's Toy Box unique is that it combines positive qualities of multiple other sites, being affordable, reliable, quirky, eco-friendly and body-safe all at the same time.
Who should shop at Betty's Toy Box? The site can be useful for everyone and every BODY. For whichever skill you want to practice or kink you want to explore, Betty's Toy Box likely offers something to satisfy you.
My experience: I respect the moral concept this shop offers and heard many good words about this site. The customer is responsive and I've never been disappointed when shop at Betty's. Explore this site yourself and you will love it ;).
6. Kinkly Shop: Reliable shop for eletrosex and sex furnitures
Kinkly is a chic and trendy adult toy store that is featured in many women's magazines.
This shop not only sells strictly-selected sex products but also promotes sex education.
You can find tons of information on their blog and webinars and Kinkly is very inclusive – any type of sexual orientation is respected.
This store selects its collections very carefully. There're NO cheesy white-label products.
It only sells vibrators, furniture and BDSM gear from prestigious brands such as Womanizer, Kinklab, Lovense and Hitachi.
Some are unique and exclusive options you won't be able to find in most of the other shops.
It also offers free shipping everywhere in the US as long as the order is no less than $69.
Who should shop at Ella Paradis? BDSM and electro-play lovers should definitely check out this shop.
If you are looking for a popular model that has been tested by hundreds of people, then this is the shop for you as well!
If you don't have a budget but still want to try different kinds of sex toys, you should still check Kinkly because they do free giveaways all the time.
Why not try your luck? 🙂
My Experience: I only started to shop at Kinkly from 2022 and it left me with a very good impression.
The toys sold in this shop are very reliable and the pre-sale team is very knowledgeable about their products.
Besides, it provides amazing support even after the sales are done.
I bought a Mystim Tension Unit from them and got confused about how to properly use it.
Kinkly experts were really patient in assisting me and they are very responsive.
7. The Stockroom: A World of High-Quality BDSM Tools.
The Stockroom takes things up a notch for couples seeking a "Fifty Shades of Grey" experience. Advertisements on the main page market everything from butt plugs to fetish fashion and electro-sex.
With a clever play on words, the owner describes The Stockroom as being for "everyone with an itch to scratch and not a lot of scratch." Deemed an outlet, the site offers 70 percent off deals.
Even so, with the wilder sex toy and outfit options comes a higher price. Many of the items are more than $100, with an exposed front women's straight jacket even costing $435. This makes the $99 free shipping requirement easy to achieve.
However, the higher price does deliver many unique items that you won't see in a traditional shop. These include everything from medieval dungeon style props like hanging wooden stockades to neon electrodes.
Who should shop at The Stockroom? This sex shop is definitely not for beginners. It better suits the needs of BDSM regulars and more experienced couples with an adventurous side.
Many of the products sold can help couples live out their wilder fantasies or reenact their favorite porn scenes.
My experience: I think Stockroom can be addicting to all BDSM lovers. There are so many top-notch products. I purchased multiple times from them and loved all that I got. If budget allows, I surely will get more things from The Stockroom.
8. Liberator: Sex Toys, Sex Pillows & Sex Gears for Adventurers
Next on the list, Liberator. This is such a cool store! It’s a bedroom gear shop for adventurers.
Liberator by itself is a brand’s name and a shop’s name.
As a brand, it has a collection of sex pillows and sex toy mounts for all shapes, all sizes, and all positions.
This brand created some of the most amazing sex pillows, which can double, even triple the pleasure during couple sex.
As a shop, Liberator has a wide range of very high-quality products. From vibrators, bondage kits, spanking tools to sex furniture, you can find all kinds of toys you’ve fantasized about.
Who should shop at Liberator? Anyone who is looking for high-quality sex gears should shop here. They have all the vibrators from the best brands and they sell so many exciting sex gears. Even if you don’t play to buy things from them, it’s worth checking this store. The collection is eye-opening!
My experience: Liberator was recommended to me by my close friend and she has a good collection of sex pillows/chaises from them. I shopped there twice so far (once for Liberator wedge, another time for some BDSM gears and candles).
What can I say? I LOVE THIS STORE! The shopping process was so smooth and the customer service was very patient. They guided me about how to use the sex pillow and they even followed up to see whether I am enjoying the pillow.
9. SheVibe: Vibe Responsible + LGBTQ inclusive
Next on the list, SheVibe Pleasure Boutique offers a fun site with original comic-style artwork and rainbow-colored dildos on its main page.
In the About Us section, the owners explain they are a married couple whose company started with "Porn and Sushi" night and a desire to offer sex toys to the market at affordable prices.
In general, products on the site tend to range from $25 to $100. In addition, the site has a $7 standard shipping fee. However, this is waived with orders over $68. Quick shipping options are also available.
SheVibe's online marketplace divides its products by pride, pleasure toys, bath & body, bondage & fetish gear, lingerie & body jewelry, movies/books & games, and gender expression.
The gender expression category offers options for gender dysphoric and trans individuals.
Additionally, the owners donate the pride section proceeds to the Trevor Project, an online lifeline that offers counseling to struggling or suicidal LGBTQ youth.
Who should shop at SheVibe? This site is open and accepting of adults of all genders and is ideal for people at various stages in their sexual development and experiences.
Other than that, I like the fact that it has such a big collect and is always react super fast to new launches. Believe me, if you can't find a newly launched product on SheVibe, chances to find it in other retail sites could be quite small.
The only drawback about SheVibe is that the shipping fee is rather high if you are not based in the US.
10. Target: An Unexpected But Useful Resource
You may not immediately think of Target when it comes to shopping for sex toys. However, the retailer that usually offers you clothes, shampoo and dog food actually offers products for your sexual happiness too.
Popular brands selling products through Target's marketplace include Hitachi, Lelo, Trojan, Durex and Bodywand.
Products aren't just limited to condoms and lubricants, also including vibrators, kegel exercisers and vibrating rings.
When it comes to price, condoms and lubricants are typically under $20, while the vibrators are in the $20 to $50 range.
There are a few massager and wand options with stronger force and higher price tags on the list as well, ranging from around $60 to $125. Target offers free shipping with orders over $35.
Target is typically a store that most people have shopped at locally. Because it's so recognizable, it takes away the anxiety of putting your trust in a sex shop altogether.
In addition, Target's focus on sex health in addition to pleasure, provides useful protective and strengthening products.
Who should shop at Target? Target is ideal for the person who is new to sex toys or simply not searching for anything too crazy.
My Experience: Who doesn't like Target? Anyone who is not based in the US. I wish it can expand outside of the US as well!
11. Tantus: A Little Heaven for Anal and Prostate Enthusiasts
Switching things up from the last site, Tantus markets themselves as "Good Clean Fun." However, clean does not mean boring. Their main page advertises categories like XL toys, beginner anal and pegging.
The site explains the founder was dedicated to offering sex toys that weren't made from cheap materials. Instead, they developed a higher-grade silicone that is safe for the environment and the body.
When it comes to price, the site offers products for various budgets. On the low end, products are around $25 and on the high end around $150. Shipping is calculated once you input your billing information.
Another quality that makes the site stand out is the Sex-Ed section with blog posts explaining topics like the G-spot and why you should try prostate play.
Who should shop at Tanus? Since Tantus is more of a specialty site, it is best suited to individuals or couples specifically looking for sex toys for anal and prostate play.
Other Retailers & Official Stores
For users from Australia, Joujou and Vavven provides better offers and shipping options.
Besides, many brands sell their toys directly from their own shops and this allows them to offer better deals and most updated models. Below are the list of official stores and many of them offer international delivery.
1. Lovense Official Shop: High-Tech Toys & Interactive Games
Lovense Company offers brilliant remote control sex toys for long distance couples. Some of its famous products include Lush, Max & Nora, Ambi, and Hush.
2. We-Vibe Official Shop: App Controllable Toys For Everyone!
3. Womanizer Official Shop: Best Clit Suction Toys!
4. Lelo Official Shop: Sexy & Gorgeous Toys
Lelo is a Swedish company that offers innovative and good-looking sex toys.
5. Dame Official Shop: Designed for All Women
Dame Products is a women-founded sex toy company. Vibrators from this shop are neatly designed and have very unique shapes. They only sell toys for women and their toys are very gentle to the clit and G-spot.
6. Doxy Official Shop: Strongest Wand Ever!
Doxy is a company specialized in creating powerful wands. Their wand is even more powerful than the hitachi wand. If you are a power queen, do check their products. I own one byself and am amazed.
7. Kiiroo Official Shop: Masturbators, Vibrators & Porn
Kiiroo claims to be the company that creates #1 interactive toys. All its toys can be remotely controlled and enables you to customize the vibration.
8. B-Vibe Official Shop: Top Notch Anal Vibrators
If you are into anal play, B-vibe can be your paradise. It has premium a collection of tech-forward anal products. Other than amazing anal vibrators and anal training gadgets, B-vibe also focuses on conveying sex-positive education with a fun and friendly approach.
Why Don’t I Shop Sex Toys on Amazon?
I frequently receive a question, asking why I don’t talk about sex toys and shops from amazon. Here is why.
Despite being Amazon’s loyal customer for years, I NEVER shop for sex toys from them (at least not anymore).
I’ve received counterfeit vibrators and used sex toys from Amazon (That was gross!). Though Amazon refunded me, the experience was terrible.
This kind of problem happens to many people and that really gets me concerned. That’s why I NEVER shop sex toys from Amazon and I don’t recommend it to anyone.
Finding the right online sex shop depends on your personal needs. With online options taking the stress out of shopping for sex toys, you can comfortably research products and new kinks or fantasies without any awkward conversations.
Now that you know the list of shops that answer the question of where to shop for sex toys, the only question left is which fun items you'll decide to add to your collection.